CASE STUDY
HARTREE PARTNERS
OWN THE PAUSE.
STRATEGY / CAMPAIGN / DESIGN / ENERGY SAFETY
1331 partnered with Hartree to develop a brand campaign design system that could work across multiple operating companies while maintaining a consistent safety message. From campaign strategy and visual identity to posters, signage and environmental applications, the system was built to be flexible, recognizable and easy to execute across different brands and locations.
THE PROBLEM
ONE SAFETY MESSAGE.
A LOT OF DIFFERENT
COMPANIES.
Hartree's operating companies each had their own look, their own language, and their own materials. The message was getting lost and consistency didn't exist.
Whether you're starting from nothing or you've outgrown
what you have, the goal is the same:
BUILD IT RIGHT.
WHAT WE FIGURED OUT
SAFETY DIDN'T NEED
ANOTHER SLOGAN.
IT NEEDED A SYSTEM.
A strong idea and a flexible system could bring every company together while still respecting their identity and culture.
WHAT WE BUILT
STRATEGY
CAMPAIGN IDENTITY
POSTERS
SIGNAGE
ENVIRONMENTAL
BRAND SYSTEM
A complete campaign system that scales across companies
and locations - from printed materials to environmental graphics
and safety equipment branding.
